EVERY STYLE CHOICE SENDS A MESSAGE, SO LET IT BE POWERFUL.

 

A NOTE FROM THE FOUNDER...

I started nearly a decade ago with a mission to create accessories that were beautiful and versatile. I started with a few pieces and sold to a handful of boutiques that soon grew into a few dozen across the US. The pieces were sourced and manufactured locally and marketing in 2008 was mostly through word of mouth. By 2010, I was working full-time as an engineer by day and by night, trying to build a fashion label from the ground up and had my hands in every aspect of the business. The label was built on hard work but the brand lacked a higher purpose. A few years later an opportunity came along to move to Scandinavia to pursue a master’s degree in Geoinformatics, the science and technology that uses information science infrastructure to address the problems of society and the built environment. This is when I began to observe how we are all inter-connected on this massive planet in some way or another.   While in Sweden, I put my dream of building a sustainable fashion label on hold but held onto my dream of one day creating something beautiful and lasting.

The information age will drive a profound revolution in small business. The small, the nimble, the innovative, and the socially positive will succeed. My brand and vision is about connecting with ourselves and with each other. We’re here to support each other and recognize that we’re all a work in progress, a global movement of support and community. We have one life so let's live it to its fullest, whatever that means for each and every one of us. The world wouldn't be the same without your unique gift. Figure out what that is for you and live it. Make a choice. Make it happen. Wake up every day and work harder, do better, be more present, and show up.

Fast fashion (machines), unlike humans, can make exactly the same product, over and over and over again, EXACT REPLICAS, so that we may all dress the same. Now what’s the sense in that?! 

Don’t we all want to be unique? Express our differences? Respect the environment? Wear our purpose? Craft a better world?

Let's create a world where we consume more consciously.

We believe confidence from the inside out is the best style of all.

I have created SKARF on the basis idea of a long piece of cloth worn about the head, neck, or shoulders. A square is versatile. It can elevate a simple t-shirt or be worn with a minimalistic dress. Elegant or bohemian, it’s all in how and where you wear it.

Start where you are. Use what you have. Do what you can. 

We can't buy or teach passion, but we can share it.

We design and create the perfect accessory to live your day-to-day and power up your dreams with confidence. 

While the fashion industry’s main goal is to create desirable products for consumption and profit, we believe it also should serve a larger social purpose, especially now.  We aim to enact social change and provide a wardrobe with which women can articulate confidence and a rallied togetherness.

We exist to create experiences where passion and purpose come together. We support our community. We create meaningful relationships with those around us. We can't buy or teach passion, but we can share it.

With love, Carrie